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Overview

Radio Candid 92.7 Mhz is a leading and cutting-edge technological-equipped Radio Station in Nepal that has various advertising opportunities to meet the clients’ needs. We strive for a long-lasting healthy business relationship with our partners. 

 

Radio continues to be one of the most adaptable technologies in the marketplace and fills an important niche for consumers.

 

Radio Candid has embraced the evolution of radio and works in such a way that it makes us a model for creativity, innovation, sustainability and excellence, it will continue to be one of the most adaptable technologies besides filling an important niche for consumers.

 

It reaches a large and diverse audience and has a particular impact on the younger generation. 

 

Radio Candid is not only a frequency-based limited traditional station but boasts of having a wide reach through its networking, effective internet, digital, social, mobile to all other modern amenities. 

 

Our extensive out-reach and impact on audiences will help to promote and amplify your services, products and brands all across our platforms including digital, referrals sites, apps, among others. 

 

We very much assure you that our sponsors and partners can benefit from our various packages, frameworks, and programs, depending on your business, frequency of ads, demographics segments, products, and time to deliver meaningful results in ever-changing times.

 

Radio Candid has a standard processing method to accept or reject an advertisement without giving a reason whatsoever. (We have attached below our advertising guidelines). 

 

We also want to share that Radio Candid reached in all regions across the country to every household through our local partners in a cost-effective manner.

 

We are optimistic that businesses grow simultaneously and have no rivalries in advertisers. We make sure on putting all our efforts to promote our partners’ expectations in a quick and easy approach to impress the high-impact targeted audiences. 

 

Radio Candid is the right platform and an opportunity to promote business, products and services in a modern marketing scenario. 

 

Why do you need to choose Radio Candid for advertisement?

  1. Connect audiences that value your brands and products. 
  2. Highly impactful advertising platform for your business to increases revenue and value addition. 
  3. Ensures advertisers’ meaningful expectations in a real-time solution. 
  4. High-quality, authentic and credible content and audiences.
  5. High reach on digital and social media. 
  6. Tie-up with major international brands.
  7. Innovative partnership for mutual growth.
  8. Provides a wide range of options that fit in from to premium to local brands.
  9. Radio Candid focuses on meeting the demands, goals and markets of your brands and products.
  10. Advertisement reaches out to your target audience via direct, digital and nationwide networking.
  11. Branding awareness, sponsoring in signature programs and news, promotions in targeted time, and sponsoring events. 
  12. Our various unique programs make your brands more prestigious. We have several offers and partnership opportunities in events and CSR Activities etc. For more details, please do not hesitate to contact our marketing team at marketing@radiocandid.com

 

1. Advertising Policy

a. Policy Overview

b. Ad Review Process

c. Things to do if your advert is rejected

d. Prohibited Content

e. Things you should know

 


 

Advertising Policy Overview

Our Advertising Policy aim is to provide a healthy advertising ecosystem to make sure the advertising campaigns align with our policies while being aligned with the local law. The policy helps us to ensure that our listeners have a safe and positive experience.

 

We believe that ads delivered through our service should be relevant and useful to our members. The adverts are reviewed in order to ensure consistently high standards throughout the station so that advertisers and readers benefit from a quality environment.

 

Advertisers are responsible for their ads broadcasted in Radio Candid. Advertisements published in our station should be relevant and follow our advertising policies. 

 

Radio Candid deems it inappropriate to broadcast any contentious contents or advertisements of any company that will tarnish the image of the station. Radio Candid reserves the right to decline any advertisement offered to us.

 

Ad Review Process

Advertisement broadcasts will not be done until approved through our ad review process. In order to be eligible to advertise with Radio Candid, certain criteria must be ensured during the ad review process. Radio Candid reviews adverts to ensure consistently having high standards throughout so that the advertisers and listeners benefit from a quality environment. 

 

If the adverts do not fully comply with our Advertising Policies, they will not be approved. Generally, ads are reviewed within 24 hours. After the ad is reviewed, you’ll receive an email letting you know if your ad is approved. If it’s approved, we’ll start running your ad.

 

Things to do if your advert is rejected

If your advert is not approved, we’ll send an email with details that explain why. Using the information that states why the ad was rejected, you can resubmit the ad by editing it in accordance with our policies. If you have further queries, please do not hesitate to contact us. 

 

Prohibited Content

Ads must comply with the following as well as the laws for placement. Advertisements that violate any of the following policies are prohibited:

  1. Adult Sexual Content: Radio Candid prohibits the promotion of content related to sexual products or services.
  2. Copyright: Radio Candid prohibits the advertising of copyright-infringing content.
  3. Counterfeit Goods: Radio Candid prohibits the sale or promotion of fraudulent imitations.
  4. Discriminative Content: Radio Candid prohibits the promotion of contents that discriminate on the basis of age, gender, disability, religion, ethnicity, race, color, national origin, or sexual preference.
  5. Fake Documents and Related Services: Radio Candid prohibits the promotion of fake documents and related services.
  6. Fraud and Deception: Radio Candid prohibits the contents that are deceptive or inaccurate. The product or service must accurately match the content of the ad. Any claims in the ad must have factual support.
  7. Hacking, Cracking and Circumvention Content: Radio Candid prohibits the promotion of products or services meant for hacking, cracking, or circumvention.
  8. Hateful and Inappropriate Content: Radio Candid prohibits the promotion of any sort of hate, criminal, or terrorist-related content and inappropriate content.
  9. Health Issue Content: Radio Candid prohibits the promotion of unrealistic or misleading claims about health improvements, including related to diet and weight loss.
  10. Illegal Products and Services: Radio Candid prohibits the advertising or promotion of products, services, or activities considered illegal in a given jurisdiction.
  11. Occult Pursuits: Radio Candid prohibits ads for individual horoscopes, fortune-telling, and dream interpretations.
  12. Political Content: Radio Candid prohibits the promotion of content with political agendas.
  13. Trademark: Radio Candid prohibits the advertisement or promotion of any products that violate copyright law.

 

Things you should know

The Advertising Policies apply to ads on Radio Candid. Advertisers are responsible for understanding and complying with all applicable laws and regulations. The cancellation of ads may result in case you fail to comply.

 

Radio Candid has full authority to disclose your advertising content, and all information associated with your advertising, to a governmental entity if that information disclosure would assist in a lawful investigation.

 

We reserve the right to reject, approve, or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our listeners.
 

Advertisement Tariff

Radio Candid

Spot Length 

15 seconds  (Rates in NRs)

Time 

6 AM - 10 AM

10 AM - 3 PM

3 PM - 7 PM

7 PM - 12 AM

12 AM - 6 AM

Rate 

490

430

490

410

450

In-between news bulletin  

1050

950

1050

800

900

Before & after news bulletin 

800

725

800

575

650

 

Note: This excludes in between, before and after of main news i.e. 7:00am & 8:30pm

All rates exclude VAT & Charges

 

Main News Advertisement Tarrif

(7:00 am & 8:30pm)

Spot Length

15 Seconds (Rates in NRs)

Slot Details

Before & after news

In between news

Rate 

1000

1500

 

All rates exclude VAT & Charges

Benefits of Radio Advertising:

  1. Reach a large number of people. It’s likely that your target audience listens to the radio and will hear your ad.
  2. Radio is a local medium. Many stations only play for a specific geographic location, so your local business advertisement will only be heard by potential customers in your area.
  3. Target based on trends. Not only can you target listeners by geographic area, but you can also target based on listening trends. For example, younger audiences tend to listen to the top hits stations, while older audiences are more likely to tune into classical and talk radio.
  4. Reach people who can spend. More than two-thirds of the weekly radio audience works full-time and listens to the radio during the commute and also during the workday.
  5. Additional benefits, online streaming allows you to add a photo, like a company logo or product picture, to your ads, something traditional radio isn’t capable of.
Now on

RADIO CANDID

Your Voice, Your Power

Radio Candid is now ready with audio.
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